[What is] The Angry Strategist
Marketing truth-telling and campaign tough love
What This Is
A marketing coaching column with the safety off. I’ve spent 15+ years in the trenches of direct response—$190M+ in revenue, high-profile clients, campaigns that actually converted. The Angry Strategist is where I review what’s working, what’s not, and why most marketing advice is just recycled garbage from people who’ve never run a real campaign.
Why It’s Needed
Because marketing Twitter is full of people with opinions and empty of people with receipts. Because “just provide value” isn’t a strategy. Because someone needs to tell you your funnel is broken before you spend another $50K learning that lesson yourself. I’m not angry at you—I’m angry at the industry that sold you tactics without context.
Who It’s For
CMOs who are tired of agencies that can’t execute. Founders who’ve been burned by “growth hackers.” Marketing leaders who want real feedback, not head-nodding. If you’ve ever thought “why isn’t this working?” while following best practices—this is for you.
What to Expect
Campaign breakdowns. Strategy roasts. Frameworks from real launches—not hypotheticals. Occasional rants about the state of the industry. The persona is a character, but the expertise is real. Expect tough love delivered with precision.
The Ideology
Strategy without execution is philosophy. Execution without strategy is chaos. The market doesn’t care about your creative—it cares about the offer. Test everything, believe nothing, follow the data until instinct says otherwise. And always, always know your numbers.
Three Things to Do Now
1. Pull your last 90 days of ad performance. If you can’t find it in 30 seconds, that’s problem one.
2. Read “The 5 Leadership Lies CMOs Tell Themselves.” It’ll either validate you or wake you up.
3. Bring me a campaign to roast. Seriously. I’ll tell you what’s broken and how to fix it.